portfolio
Sandra
Ordonez-Rios
social media expert
Bio
I am a social media marketing specialist.
Ten years plus of experience in the development and execution of a powerful social media strategy, beginning with market research and positioning, to scale an online presence that converts to business results.
Skilled in Nonprofit Organizations, Communication, and Event Management.
Background
- Diploma in Social Media Marketing, New York University, New York, 2017 -
- MA - Sociology, St. John’s University, New York, 2007
- BA - Sociology, St. Lawrence University, New York, 2005
Expertise
- Social Media Strategy
- Brand Development
- Project Management
- Analytics
- Risk Management
- Creativity
- Strategic Planning
- Paid Social Media
work
Brand Identity
I have developed and executed comprehensive digital marketing strategies to enhance the social media brand visibility of New York University, Stevens Institute of Technology, and St. John’s University.
New York University
Maintained an active institutional presence in social media through well-conceived daily content. Identified creative ways to generate user content. Used paid media to promote and contribute to the academic and strategic goals of the university on Facebook and Instagram. Coordinated the creation and updating of social media resource documents.
Worked closely with Public Relations to expand the brand of the university on various media outlets and collaborate with the Web & Media Services to cross-promote content on digital media.
Stevens Institute of Technology
Developed and executed a strategy for using the web, social media and other digital channels to build brand awareness and preference, grow communities, and promote engagement.
Drove traffic to social media pages, supporting marketing and PR initiatives, developing custom content for a variety of channels, and sharing the work of the communications team including media clips, news stories and video content.
St. John’s University
Led the entire social media strategy for the university, acting as the voice of St. John's University and built new content to ensure engagement. Launched first official Instagram, Twitter, Facebook, YouTube, Google+, Vine, Tumblr, and SnapChat accounts for SJU.
‘Received acknowledgment for the work implemented from TIME online, Social Media for Colleges blog, and StudentAdvisor.com. Successfully managed to increase number of users across all social media platforms. In 2014, revamped the department's Instagram strategy and increased the number of followers by 55%.
Recommendations
“Sandra was a complete pleasure to work with, both professionally and personally. Her passion for Tandon, the students and employees, and especially our team were apparent from the moment I started with working with her. She brings many strengths to her role — a genuine desire to build relationships because she cares about people; a natural curiosity and desire to grow her personal skill set and knowledge of social platforms and trends; and an infectious energy that uplifts everyone around her — all of which make her a skilled and very effective social media administrator. Anyone would be lucky to call her a colleague.” - Lauren Ptak, Chief Marketing Officer at NYU Tandon School of Engineering
“I was privileged to work with Sandra in the NYU Tandon Marketing & Communications Department, to learn from her, and to watch in awe as she helped lead a strategic transformation, from research-centered messaging goals to student-centered ones. Sandra's ability to connect with students, faculty, and administrators to tell compelling stories about the college was impressive, as were her proactive approach; intelligence; and charismatic nature, which made her one of the best colleagues I have ever encountered. I enthusiastically endorse her to anyone looking for a skilled and inspirational communicator.” - Kathleen Hamilton, Former Marketing & Communications Director at
NYU Tandon School of Engineering
Work with me
ADDRESS
California, USA
Phone
(347) 515-3550
sordonezrios@gmail.com